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Been a while…just checking out something
Haven’t blogged here in years, and I’m not planning to start again. (I do most of my blogging nowadays over on SEO Savvy Agent, talking about real estate SEO and marketing.) I didn’t even know I’d ever connected this site to Google Search Console, but just discovered it in my list of GSC domains. Sure […]
Longform Content on Social Media: A Great Way to Capture Attention
I don’t know if it’s a trend (yet), but I’m seeing a lot more of what I’ll call “longform content” across social media platforms. And it seems like a great way to earn attention as someone’s scrolling through a news feed. Here are some examples from Instagram, LinkedIn, and Twitter. Instagram Instagram’s 10-image limit is […]
Facebook Ads Just Got A Lot Harder for Real Estate Agents
The day of reckoning has arrived. Facebook has taken away several ad targeting options from anyone doing housing-related ads, like targeting a specific city or ZIP code (among others detailed below). The changes are based on good intentions, but also kill the biggest promise of online advertising: the ability to pinpoint ads specifically to people […]
Why We Stopped Advertising on Google & Zillow
My wife had her best year ever as a real estate agent in 2018. Most transactions completed. Most dollar value sold. Most commission income. It was a great year by almost all of the metrics that a real estate agent measures. But we didn’t have our best year ever in the one metric that means […]
In Praise of Great Domains and the Wayback Machine
If you’re in a real estate, as my wife and I are, you can’t do much better than getting a domain name that looks like [yourcity]homes.com. In my experience, that’s a very common search query and having an exact-match domain is pretty much never a bad idea. The problem is that all of these domains […]
In Content Marketing, It’s OK To Repeat Yourself
My wife texted me earlier this week with a question: Had she ever answered a question about the best time to sell your home in her weekly video series, Ask the REALTOR. This is a pretty common topic with homeowners, and the conventional wisdom is that it’s best to sell your home in the warm […]
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